We at Master*Board have many years of online marketing and promotion experience. It has become our experience that running a website should be very much the same as running a regular store-front type of business, such as a book store, gift shop, manufacturing plant or even a restaurant. You wouldn't build a business such as these and do absolutely nothing to nurture and grow it.
Put in this perspective, your website should be run exactly the same way you would treat one of these brick-and-mortars. A storefront requires stocking and fulfillment of inventory, advertising, proper management and operations, etc. Well, the same holds true for any online business if it is to grow and prosper.
Remember. Your website IS your storefront and should reflect an image of success. You can only reap benefits FROM your website by what you contribute TO it.
keep in mind that the old days of throwing up a website and instantly raking in the dough are long gone. Today, It requires a lot of work. Therefore, good quality web content, proper site management, strong execution, determination, perserverance, and good customer service are key in order to achieve online success.
With all of this in mind, where do you turn? Between the media bashing the dot-com world, and the threatening fear of an economic recession, what's next? Many folks are asking this question. Our rebuttal to all of this? Don't listen to the media! There will always be threats of economic set-backs, doom and gloom. They naysayers have been crying damnation since the beginning of time. Yet somehow, many folks thrive during a time of adversity, while others plummet during an economic gain. Go figure!
Achieving success always boils down to three things: planning, timing and a very small amount of luck. (In fact, in most cases luck has little to do with success.) It mainly comes from an inner knowing of what will sell. While studying trends, researching competitors, etc. is important it is really only a small part of the equation.
We recently released the increasingly popular CyberWeb Search Engine Promotion Workbook. Many years of research, experience, trial and error have gone into this program. It is one of the best programs on the market for learning how to submit your website to the popular search engines and directories. It is a crucial step in learning where to spend your advertising dollars before launching a complete marketing sales campaign. It will also greatly help those who are already up, running and marketing their websites.
In the meantime, here are a few questions for you to ponder about your current website marketing status. This is mainly for your own clarification, and you don't have to show it to anyone else unless you choose to:
